Advertising & Marketing

As recently as 10-15 years ago, law firms rarely looked at advertising and marketing seriously. Clients usually came through referrals and personal networking. Times have changed. With enormous competition in the market, law firms are finding it necessary to invest in advertising and marketing to promote awareness about their services. While the basic principles of advertising and marketing management remain the same, certain modifications may be needed to create strategies that will specifically benefit law firms. Some of these areas are discussed below. 1. Identification of Target Customers The first step is to identify your target customers. If your firm specializes in corporate law dealing specifically with environmental issues, your target could be companies that manufacture industrial products or construction companies that require environmental clearances. Ensuring that your marketing strategies are specifically targeted makes them more cost-effective as you get greater returns. Online marketing strategies should also focus on your […]

Well now that you have a firm vision forward with your new business venture and the solid following of your most important supporter it’s time to make a road map of where you want to go. I am a firm believer of a Business Plan. Without a “road map” of who, what and how you’re going to get where you want to be getting lost will be inevitable. Well known fact: Plan your work and then work your plan. I couldn’t tell you where I learned it, Zig Ziegler or Tony Robbins but it is a core to business success. First, in network marketing you must have a mission statement. Even if you don’t publicize it you must state in the written word what your company is about and what it wants to accomplish. You must convey the purpose of your company. With this in place you will always remember […]

1. Interactive & Multimedia Content Because 2017 will not be all about the impact of words; It will be about the experiences created for the consumer, and sometimes words are simply just not enough to educate, entertain and engage. We have all found ourselves skimming through text only to move to something new because we lose interest. For this reason alone, all brands must try to engage their ears through images, quizzes, clips, GIFs, videos, infographics – anything that will make your brand's value jump off of the screen, because words alone are like empty promises nowdays. Start experimenting and explore the endless possibilities on offer! 2. Live Streaming & Video Content Ditch the script, improve, and go live – simple as that! What better way to engage with your audience than giving them a real glimpse of what you're doing and what your core values ​​are. Live streaming and […]

What is Marketing? Marketing is a business discipline through which the targeted consumer is affected to react positively to an offer. This can relate to the purchase of a product or a service, the joining of an organization, the endorsements of a candidate or ideology, the contribution or investment in a cause or company, or a variety of other choices of response. The marketer can use a number of techniques to reach the consumer which can be based on artistic or scientific strategies, or a combination of the two. Typically, the consumer is identified as a member of a particular segment of the populace, known as a market. For example, markets can be defined by age, income, area of ​​residence, home value, interest, buying habits, industry or profession, etc., which facilitates and simplifies the marketing process. Knowing to what the marketing effort is appealing greatly asserts the marketer in developing […]

How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Using aesthetics to identify, educate and offer solutions to your visitor’s problem is how you build up your trustworthiness. Using unambiguous representations for contextualizing relevant content on your inbound marketing roadmap indicates how you will communicate your message effectively. Brand champions respond to change, test and use data to make improvements, collaborate and successfully duplicate without delay. Here are 15 free traffic sources to apply to your inbound marketing campaigns: 1. Media-News Includes activity from press releases, radio, TV, interviews and PR. 2. SEO: Attracts more visitors from search engines based on keyword optimization and content relevant to your business. 3. Email Marketing: Communiqué that is created, tracked and sent to a group of recipients to boost your customer retention. 4. Blogs Attracts visitors with […]

Everything begins with an idea. A Niche Market includes any product or service that's in great need or want. This is one of the best internet businesses that there is for two reasons. You can determine your own product as well as marketing niche. The key is to find a focused and targeted market, where you can supply something that people are already looking for. A marketable product or service that's not readily available. The big niche secret is that there is no secret. Step One – How To Find A Profitable Niche Niche marketing is a simple process, which just involves some research. This is absolutely what will determine your online success. First of all, you need to eliminate the niches that do not get enough traffic, as well as the niches that are way too competitive. The remaining niches are the ones with potential for success, but they […]

The largest selling mouthwash brand in the world is Proctor & Gamble's Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households that do not utilize one of these products to fight halitosis. And yet, a better product, scientifically verified, and the brand that invented the term "halitosis" to describe bad breath is terribly forgotten. Once a huge seller, Lavoris has declined precipitously in consumer popularity. Why? Originally Lavoris was used as an antiseptic during the Civil War. Formulated utilizing the ingredient Zantrate, Lavoris was first marketed as a mouthwash in 1903. Zantrate is a patented ingredient, and coupled with a low alcohol content and pleasant cinnamon flavor, Lavoris quickly exploded in popularity. Zantrate has been clinically proven to instantly neutralize the bacteria that promote bad […]

Falling in love is wonderful, but it is really the easy part of any lesbian relationship. What takes work and commitment is keeping that relationship going even after the passion fades, which it most likely will over time. Most experts agree that passionate love has a life expectancy of 2 to 4 years. So compatibility and mutual respect become increasingly important as your partnership progresses. Here are some tips to help you along. Most are applicable to any relationship, but lesbians do have some specific concerns. Communication, Communication, Communication: Don’t let small fissures in your relationship turn into insurmountable canyons! Let your partner know what you are thinking about big and small things. If something is bothering you, speak up. Problems can’t be solved unless you talk about it. Make Time For Each Other: Life’s demands will always get in the way. If you don’t schedule “Us” time, it probably […]

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough. Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing. The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies. For example, […]

Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It's no secret that a good sales headline makes all the difference in advertising and it's no different when talking about great audio advertising. Professional voice talent and recognized studio engineers come together to create top quality audio advertising spots. Interactive audio advertising is generating informative interest within the advertising community. Websites At the turn of the 21st century, a number of websites including the search engine Google, launched in advertising by highlighting contextually relevant, unobtrusive ads intended to help, rather than inundate, users. Most Audio networks "crawl" websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. For example, your audio ads are placed on […]